Your questions, answered honestly.

No legitimate SEO agency can guarantee specific rankings — anyone who does should be treated with extreme caution. We can guarantee the quality and rigour of our work, and we have a strong track record of achieving first-page results for our clients. We will be honest with you about realistic expectations from the outset.

Technical SEO covers the foundational elements that allow Google to crawl, index, and rank your website. It includes site speed, mobile compliance, URL structure, internal linking, and much more. Every website we work with receives a technical audit — without solid foundations, other SEO work is significantly less effective.

Local SEO focuses specifically on improving your visibility in location-based searches — "solicitors in Cheshire", "plumber near me" and so on. It includes optimising your Google Business Profile, building local citations, and creating locally-relevant content. Regular SEO is broader and focuses on national or global visibility.

This depends entirely on your industry, competition, and goals. We work with clients spending from £500/month to £50,000+/month. The most important thing is profitability — we will help you determine the right budget based on your target cost-per-acquisition and market conditions.

PPC can generate results immediately — unlike SEO, you can be appearing in search results within hours of launching a campaign. However, campaigns typically take 2-4 weeks to optimise and find their performance rhythm as we gather data and refine targeting.

ROAS stands for Return on Ad Spend — the revenue generated for every pound spent on advertising. A "good" ROAS varies significantly by industry and margin. We will establish your target ROAS based on your margins and build campaigns designed to achieve it consistently.

We ask for an initial 3-month commitment for SEO work — this is the minimum time needed to implement changes and begin seeing results. After that, agreements are rolling monthly. We do not believe in long-term lock-ins; we prefer to earn your business every month through results.

Every account at CMC is managed by a senior specialist — not a junior account manager or executive. You will have a named senior point of contact who knows your business, attends your meetings, and is accountable for your results.

We provide monthly performance reports covering all agreed KPIs — rankings, traffic, conversions, ad spend, ROAS, and more. Reports are written in plain English with clear interpretation, not just data dumps. We also hold monthly review calls to discuss performance and strategy.